I love a good mood board. Creating a visual representation of a new brand is so exciting and crucial to solidifying the style, mood, feel of the project. This mood board is for a photographer client looking to refresh her logo. We are aiming to create a new identity that is classic and timeless but with a modern and sophisticated approach. This board is inspired by clean lines, sans serif and serif typography, clever monograms and always beautiful ligatures. Can’t wait to fill you in very soon.