I love a good mood board. Creating a visual representation of a new brand is so exciting and crucial to solidifying the style, mood, feel of the project. This mood board is for a photographer client looking to refresh her logo. We are aiming to create a new identity that is classic and timeless but with a modern and sophisticated approach. This board is inspired by clean lines, sans serif and serif typography, clever monograms and always beautiful ligatures. Can’t wait to fill you in very soon.
This week has been really busy but so fun. I’m working on new wedding invitations design and I’m so excited about this new direction. Layers, textures, watercolor – can’t get any better than this. Here are few little snippets from the process.
This moodboard is for a client who’s just starting up. I started this branding project with the board that defines their style: masculine, simple and bold. I can’t wait to translate this look into their identity and branding. It might be a while before I can show off the final pieces here, but I promise to share more as soon as it launches.
So fun to see a Seattle themed wedding invitations I designed last summer for Kendal & Jim in the Seattle Met Bride and Groom magazine. I finally got my hands on the newest edition and voila, now I can proudly share it. The main invitation is letterpressed in navy and yellow ink on eco friendly paper. I love how it turned out and can’t wait to share more. You can view more beautiful images from this wedding here.
Floral and event design: Finch & Thistle Event Design | Photography: Catherine Abegg
I’m really excited to show you the moodboards I’ve been working on with one of my sweet clients. While I absolutely love wall mounted inspiration boards, creating them digitally is so much easier and faster. I create digital mood boards for most projects. All my branding, collateral or wedding stationery project always, always start with a mood board. I love them. They help me define the visual direction of a brand, sort through my ideas and show clients my creative vision. They act as a guideline and they help with brand consistency.
A mood board is a combination of imagery, typography, colors and textures that define the style of the project and serve as a reference point. It is a tool for creatives and clients that conveys a design idea, moods, feelings and direction that are hard to communicate. For me, the mood boards are incredible tools in my work with clients. They help me think big and guide me along the way. Check them out.
Over the past few months (ok, a year!) I’ve been working on a rebranding project for one of my favorite people – the uber talented Rachel Bowes of Finch & Thistle Event Design. Finch & Thistle Event Design provides event design, floral and event planning services for weddings and events throughout Washington State and across the country. With a strong portfolio of exquisitely designed and impeccably executed events, Rachel was seeking a brand re-haul and wanted a sophisticated, charming new identity that would grab the attention of brides-to-be and help her stand out in the crowd of wedding planners in the city. I had a wonderful time working with Rachel as we went in several different directions trying to create a brand that would represent her best. I’m very happy how it ended up. I took her already established logo (that I designed few years back), modified it a notch and then added new design details, both vintage and modern. The result is new identity and branding that is just as unique as she is – sophisticated and refined and true to Rachel’s own aesthetic.
Working with Rachel is a blast! Cheers to her new look!! Please come back to see her new business cards. I’ll be posting pictures as soon as we get them back from the print shop. Think letterpress, foil, luxurious paper stock… In the meantime, take some time exploring her site and blog, there is so much beauty to see…
Today, I wanted to share with you a brochure I recently completed for the Seattle Symphony. You can see a sneak preview of it here. On the cover I featured the Symphony’s tagline – Listen Boldly – which was designed as a logo and paired with artsy watercolor. The mood for this season was joyful, romantic, welcoming with bold typography, bright color palette and large artist photos. Turns out, working with color makes me so excited! Working on something this cheery was definitely refreshing and it will be so much fun for the remaining of the season. I had lots of fun with watercolors and this whole do-it-yourself thing was a blast. This was a really fun project to work on and it might be my favorite design to date.
Simon Woods, Seattle Symphony Executive Director, calls this season “… a simply sensational season. … The programing is inspiring, innovative and stimulating, and with a big emphasis on informality and accessibility. … another exciting validation of the tremendous energy that we and so many others are experiencing under Ludovic Morlot’s leadership.” Looks like 2012-2013 season will be amazing! Please come to Benaroya Hall to listen to fantastic music and check my designs in person.
To see the whole brochure head over to issuu.