One thing that is quickly becoming my obsession is watercolor lettering and calligraphy. I work mostly on branding and design project nowadays and working with brushes and paint gives me a nice break from the computer and pushes me in a different, more artsy direction. I quite like it. It’s been a while since I’ve created something with my hands. I share most of my daily work and life on Instagram, but will try to share a bit here.
I’m really excited to show you the moodboards I’ve been working on with one of my sweet clients. While I absolutely love wall mounted inspiration boards, creating them digitally is so much easier and faster. I create digital mood boards for most projects. All my branding, collateral or wedding stationery project always, always start with a mood board. I love them. They help me define the visual direction of a brand, sort through my ideas and show clients my creative vision. They act as a guideline and they help with brand consistency.
A mood board is a combination of imagery, typography, colors and textures that define the style of the project and serve as a reference point. It is a tool for creatives and clients that conveys a design idea, moods, feelings and direction that are hard to communicate. For me, the mood boards are incredible tools in my work with clients. They help me think big and guide me along the way. Check them out.
I’m loving this visual identity for the 2012 Expo Cosmética from João Ricardo Machado. Color and typography is so fresh and bold yet elegant. Exactly what inspires me lately. You can check out his work here.