Tag Archives: branding

Letterpress + Turquoise Watercolor + pink edge business cards | Design by IwonaK.com

I’ve been loving my business cards since they day I got them, but once in a while I get the idea to “spice” them up somehow. I’ve wanted something simple, organic, something that wouldn’t overwhealm the classic design of my cards. So, yesterday while working with watercolors on the new wedding invitation, I’ve decided to carry on and add some colors to my cards. I went over each one with a touch of watercolor and I’m surprised how nicely letterpress paper takes watercolor. I love they way they’ve turned out, how each one is different and how the turquoise watercolor works with the letterpress and pink edges.

Letterpress + Watercolor + pink edge business cards | Design by IwonaK.comWatercolor and letterpress | business cards | Design by IwonaK.comWatercolor + pink edge letterpress business cards | Design by IwonaK.comLetterpress + Watercolor + pink edge business cards | Designed by IwonaK.com

Exercise | Fitness | Fashion |  Mood Board |  by IwonaK.com

I’m really excited to show you the moodboards I’ve been working on with one of my sweet clients. While I absolutely love wall mounted inspiration boards, creating them digitally is so much easier and faster. I create digital mood boards for most projects. All my branding, collateral or wedding stationery project always, always start with a mood board. I love them. They help me define the visual direction of a brand, sort through my ideas and show clients my creative vision. They act as a guideline and they help with brand consistency.

A mood board is a combination of imagery, typography, colors and textures that define the style of the project and serve as a reference point. It is a tool for creatives and clients that conveys a design idea, moods, feelings and direction that are hard to communicate. For me, the mood boards are incredible tools in my work with clients. They help me think big and guide me along the way.  Check them out.

 

Sunnies | Fashion | Summer Fun | Mood Board by IwonaK.com

Happy | Color | Style | Mood Board by IwonaK.com

I’m so excited to share one of my most recent projects – I had the pleasure of designing promo postcards for my lovely friend Rachel of Finch & Thistle Events. She needed promo cards to feature her newest work alongside her all time favorite floral designs and styling. I kept the design very simple including her logo on the front and contact information on the back. I had them printed on beautiful white heavy stock that’s 100% post consumer waste, an ideal choice for a eco friendly designer and stylist from the PNW. She can use her new promo cards as a thank you notes or a leave behind pieces.

Promo cards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Promo postcards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Promotional postcards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Self promo cards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Promo cards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents

1213 Seattle Symphony brochure cover by Iwona Konarski

1213 Seattle Symphony brochure inside pages by Iwona Konarski

1213 Seattle Symphony brochure pages by Iwona Konarski

Today, I wanted to share with you a brochure I recently completed for the Seattle Symphony. You can see a sneak preview of it here. On the cover I featured the Symphony’s tagline – Listen Boldly – which was designed as a logo and paired with artsy watercolor. The mood for this season was joyful, romantic, welcoming with bold typography, bright color palette and large artist photos. Turns out, working with color makes me so excited! Working on something this cheery was definitely refreshing and it will be so much fun for the remaining of the season. I had lots of fun with watercolors and this whole do-it-yourself thing was a blast. This was a really fun project to work on and it might be my favorite design to date.

Simon Woods, Seattle Symphony Executive Director, calls this season “… a simply sensational season. … The programing is inspiring, innovative and stimulating, and with a big emphasis on informality and accessibility. … another exciting validation of the tremendous energy that we and so many others are experiencing under Ludovic Morlot’s leadership.” Looks like 2012-2013 season will be amazing! Please come to Benaroya Hall to listen to fantastic music and check my designs in person.

To see the whole brochure head over to issuu.

Amazing red foil on Black paper  |  www.iwonak.comRed  foil on black  |  beautiful season ticket packets for Seattle Symphony  |   www.iwonak.comRed shiny foil on black paper |  beautiful season ticket packets for Seattle Symphony  |   www.iwonak.com

 

I thought I’ll share with you this project that I completed this summer. It’s too pretty not to share. It is a packaging for our season tickets. I’m absolutely in love with the shiny red foil on the cover – it is so pretty and so classic… I know foil stamping hasn’t been used much lately, but I really hope it will return. It’s so amazing, isn’t it?