Tag Archives: brand

Letterpress + Turquoise Watercolor + pink edge business cards | Design by IwonaK.com

I’ve been loving my business cards since they day I got them, but once in a while I get the idea to “spice” them up somehow. I’ve wanted something simple, organic, something that wouldn’t overwhealm the classic design of my cards. So, yesterday while working with watercolors on the new wedding invitation, I’ve decided to carry on and add some colors to my cards. I went over each one with a touch of watercolor and I’m surprised how nicely letterpress paper takes watercolor. I love they way they’ve turned out, how each one is different and how the turquoise watercolor works with the letterpress and pink edges.

Letterpress + Watercolor + pink edge business cards | Design by IwonaK.comWatercolor and letterpress | business cards | Design by IwonaK.comWatercolor + pink edge letterpress business cards | Design by IwonaK.comLetterpress + Watercolor + pink edge business cards | Designed by IwonaK.com

Exercise | Fitness | Fashion |  Mood Board |  by IwonaK.com

I’m really excited to show you the moodboards I’ve been working on with one of my sweet clients. While I absolutely love wall mounted inspiration boards, creating them digitally is so much easier and faster. I create digital mood boards for most projects. All my branding, collateral or wedding stationery project always, always start with a mood board. I love them. They help me define the visual direction of a brand, sort through my ideas and show clients my creative vision. They act as a guideline and they help with brand consistency.

A mood board is a combination of imagery, typography, colors and textures that define the style of the project and serve as a reference point. It is a tool for creatives and clients that conveys a design idea, moods, feelings and direction that are hard to communicate. For me, the mood boards are incredible tools in my work with clients. They help me think big and guide me along the way.  Check them out.

 

Sunnies | Fashion | Summer Fun | Mood Board by IwonaK.com

Happy | Color | Style | Mood Board by IwonaK.com