I love a good mood board. Creating a visual representation of a new brand is so exciting and crucial to solidifying the style, mood, feel of the project. This mood board is for a photographer client looking to refresh her logo. We are aiming to create a new identity that is classic and timeless but with a modern and sophisticated approach. This board is inspired by clean lines, sans serif and serif typography, clever monograms and always beautiful ligatures. Can’t wait to fill you in very soon.
This moodboard is for a client who’s just starting up. I started this branding project with the board that defines their style: masculine, simple and bold. I can’t wait to translate this look into their identity and branding. It might be a while before I can show off the final pieces here, but I promise to share more as soon as it launches.
Over the past few months (ok, a year!) I’ve been working on a rebranding project for one of my favorite people – the uber talented Rachel Bowes of Finch & Thistle Event Design. Finch & Thistle Event Design provides event design, floral and event planning services for weddings and events throughout Washington State and across the country. With a strong portfolio of exquisitely designed and impeccably executed events, Rachel was seeking a brand re-haul and wanted a sophisticated, charming new identity that would grab the attention of brides-to-be and help her stand out in the crowd of wedding planners in the city. I had a wonderful time working with Rachel as we went in several different directions trying to create a brand that would represent her best. I’m very happy how it ended up. I took her already established logo (that I designed few years back), modified it a notch and then added new design details, both vintage and modern. The result is new identity and branding that is just as unique as she is – sophisticated and refined and true to Rachel’s own aesthetic.
Working with Rachel is a blast! Cheers to her new look!! Please come back to see her new business cards. I’ll be posting pictures as soon as we get them back from the print shop. Think letterpress, foil, luxurious paper stock… In the meantime, take some time exploring her site and blog, there is so much beauty to see…