Tag Archives: seattle art director

Exercise | Fitness | Fashion |  Mood Board |  by IwonaK.com

I’m really excited to show you the moodboards I’ve been working on with one of my sweet clients. While I absolutely love wall mounted inspiration boards, creating them digitally is so much easier and faster. I create digital mood boards for most projects. All my branding, collateral or wedding stationery project always, always start with a mood board. I love them. They help me define the visual direction of a brand, sort through my ideas and show clients my creative vision. They act as a guideline and they help with brand consistency.

A mood board is a combination of imagery, typography, colors and textures that define the style of the project and serve as a reference point. It is a tool for creatives and clients that conveys a design idea, moods, feelings and direction that are hard to communicate. For me, the mood boards are incredible tools in my work with clients. They help me think big and guide me along the way.  Check them out.

 

Sunnies | Fashion | Summer Fun | Mood Board by IwonaK.com

Happy | Color | Style | Mood Board by IwonaK.com

I’m so excited to share one of my most recent projects – I had the pleasure of designing promo postcards for my lovely friend Rachel of Finch & Thistle Events. She needed promo cards to feature her newest work alongside her all time favorite floral designs and styling. I kept the design very simple including her logo on the front and contact information on the back. I had them printed on beautiful white heavy stock that’s 100% post consumer waste, an ideal choice for a eco friendly designer and stylist from the PNW. She can use her new promo cards as a thank you notes or a leave behind pieces.

Promo cards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Promo postcards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Promotional postcards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Self promo cards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents Promo cards for Finch & Thistle Events by Iwona K   |  #promo #postcards #print #branding #stationery #selfpromo #iwonak #finchandthistleevents

Our Holiday Cards 2013 watercolor calligraphy

Our Holiday Cards 2013 envelope calligraphy

 

Our Holiday Cards 2013 watercolor calligraphy closeup

Time to send out our holiday cards! Our holiday cards arrived from the print shop today and I couldn’t be more excited! I have already addressed all the envelopes and all I have to do now is write few wishes on the back side, seal the envelopes and make a trip to the post office. For the record, this has never happened before. I am usually so late that our cards arrive between Christmas and New Year.

This year, I kept the design simple with few favorite pictures our family (pup included) and my watercolor calligraphy. I also hand addressed all envelopes, practicing my calligraphy. The biggest challenge was the sparkly paper which makes the ink bleed with too much pressure. But they turned out pretty enough to send.