Generally, I like to post things like this on my Instagram account but couldn’t help it. How pretty are those colors!!! I’m working on a fun new wedding invitation and the colors I’m using are just dreamy….. Love my desk at the moment and all of this mess ;)
I love a good mood board. Creating a visual representation of a new brand is so exciting and crucial to solidifying the style, mood, feel of the project. This mood board is for a photographer client looking to refresh her logo. We are aiming to create a new identity that is classic and timeless but with a modern and sophisticated approach. This board is inspired by clean lines, sans serif and serif typography, clever monograms and always beautiful ligatures. Can’t wait to fill you in very soon.
This moodboard is for a client who’s just starting up. I started this branding project with the board that defines their style: masculine, simple and bold. I can’t wait to translate this look into their identity and branding. It might be a while before I can show off the final pieces here, but I promise to share more as soon as it launches.
I’m really excited to show you the moodboards I’ve been working on with one of my sweet clients. While I absolutely love wall mounted inspiration boards, creating them digitally is so much easier and faster. I create digital mood boards for most projects. All my branding, collateral or wedding stationery project always, always start with a mood board. I love them. They help me define the visual direction of a brand, sort through my ideas and show clients my creative vision. They act as a guideline and they help with brand consistency.
A mood board is a combination of imagery, typography, colors and textures that define the style of the project and serve as a reference point. It is a tool for creatives and clients that conveys a design idea, moods, feelings and direction that are hard to communicate. For me, the mood boards are incredible tools in my work with clients. They help me think big and guide me along the way. Check them out.
I wanted to share a little sneak peek of what I’ve been working on lately…. I dip dyed some paper in the loveliest shades of indigo and I’m totally excited to work with it next. Stay tuned….
The summer is finally here. I am home, sitting on the front porch and soaking in the sun. The best thing about it is that I’m having this summer off! The whole summer! No long hours at work, no stress, no extra projects to work on. This summer I’ll be actually enjoying LIFE and will spend it with my family. The children are having a blast already and we are looking forward to spend every day outside. I’m planning to have our days filled with trips to the beach, parks, playdates and evening barbecques with friends. I am so looking forward to it! Happy first day
of Summer!
As you know I’m in the process of rebranding and redesigning my website and blog. This means that it’s absolutely necessary to reshoot my portfolio pieces. This time around I’m going for a modern yet sophisticated style, with clean, simple and direct shots. I’ve been looking for inspirations on how to style my portfolio and as always
Pinterest doesn’t disappoint. Below are just a few of my faves.
And, now on to choosing which projects to include… I’ll share more about the project as I go further into the rebranding process.
Credits: From left to right: 1. Pinned from Donhkoland / 2. Ashton Ridge Lodge – Kristen West Design / 3. lg2 boutique’s branding for the 2011 edition ofLa Vittoria / 4. 150 CHARLES STREET – JesseReedFromOhio / 5. Maison Orphée branding by lg2boutique.com / 6. Dylan Culhane Collateral by Ben Johnston. / 7. Branding and packaging for Tarry Market by Memo via The Dieline. / 8. Pinned from DesignInspiration.net
I am more than ready to say goodbye to 2012 and hello to 2013! It has been a very, very busy year and I’m looking forward to 2013. I plan to relax, work less (is it even possible?!) and just have fun. Wishing you a very Happy New Year. May 2013 be filled with love, joy and happiness.
Cheers to 2013!
I thought I’d pop in and share with you a sneak of this brochure! Just got it back from the printer and I’m thrilled to finally have it in my hands. It’s so bright and colorful and sooo different than anything I have done in the past. It’s been my life for the last few months – in the making since September! I promise to take more photos and published them here soon. See ya!